Gravity Forms pays 20% to start, rising to 30% with volume, on a 30-day cookie through Impact. Licences run annually and renew reliably, which matters more than the headline rate.
The product
Gravity Forms is the form plugin serious WordPress developers reach for: conditional logic, multi-page forms, payment collection, and integrations with most CRMs and marketing platforms. It's been the professional default for well over a decade.
Licences start around $59 a year for a single site and climb to several hundred for the top tier with all add-ons. Agencies buy the expensive one.
What you'll earn
Twenty percent is the entry rate, with 30% available as you grow. On an entry licence that's around $12; on a top-tier agency licence it's considerably more, which is where you should aim.
The cookie runs 30 days. The program is administered through Impact, so tracking and payment terms follow Impact's rules alongside your other merchants there.
Who converts
WordPress developers and agencies building client sites, and site owners whose needs have outgrown a free form plugin. The best-converting content addresses a specific job: payment forms, multi-step applications, CRM integrations, conditional logic tutorials. Readers arrive with a requirement a free plugin cannot meet.
"Best free WordPress form plugin" traffic converts poorly, for the obvious reason. So does any audience that hasn't yet hit a limitation, because Gravity Forms sells itself entirely on capability.
Gravity Forms vs WPForms
Gravity Forms
WPForms
Commission
20 to 30%
Typically higher headline rate
Free version
No
Yes
Cookie
30 days
Varies
Audience
Developers and agencies
Broader, beginner-friendly
WPForms advertises a better rate and has a free tier that pulls far more traffic, but that free tier also leaks conversions. Gravity Forms has no free version, so every referral who needs it has to pay. On developer-focused content Gravity Forms converts more reliably despite the lower rate.
Getting approved
Apply through the Gravity Forms affiliate program, which routes to an Impact dashboard for links and creatives. Approval is straightforward for WordPress content sites.
Verdict
A steady, unglamorous program that works well on developer and agency content. The absence of a free tier is quietly its biggest advantage for you. Target the top licence tiers rather than the $59 entry, and build content around specific form problems rather than plugin roundups.
How much does Gravity Forms pay?
20% to start with 30% available as you grow. On an entry licence that is around $12, but top-tier agency licences run into the hundreds, which is where to aim.
How long is the cookie?
30 days, administered through Impact.
Why promote it over WPForms?
WPForms advertises a better rate and has a free tier that pulls more traffic, but that free tier also leaks conversions. Gravity Forms has no free version, so every referral who needs it pays.
What content converts?
Specific form problems: payment forms, multi-step applications, CRM integrations, conditional logic. Best free form plugin traffic converts poorly for obvious reasons.
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