Kit, the company formerly called ConvertKit, pays 30% recurring with a 90-day cookie through Impact. The rebrand happened in 2024; the affiliate program carried over unchanged.
What you're promoting
Kit is email marketing built specifically for creators rather than ecommerce or enterprise. Tag-based subscriber management, visual automations, landing pages, paid newsletter subscriptions and a creator network for cross-recommendations.
Pricing scales by subscriber count with a free tier up to a meaningful list size, so referrals often start free and upgrade months later as they grow. The 90-day cookie exists precisely for that pattern.
Why 30% recurring compounds well here
Kit bills by list size, so a referred creator's invoice grows as their audience does. Your 30% grows with it, without you doing anything. That is a meaningfully better asset than 30% of a flat plan.
Email platforms are also among the stickiest software anyone buys. Migrating lists, automations and sender reputation is genuinely unpleasant, so referrals stay for years rather than months.
Payouts run monthly through Impact with a $50 threshold, via PayPal or bank transfer.
Who converts
Newsletter writers, course creators, podcasters and coaches building a list. Content that works: newsletter growth strategy, automation walkthroughs, and Mailchimp migration guides, since Mailchimp's pricing changes have pushed a steady stream of creators to look elsewhere.
Ecommerce stores convert poorly. Kit does not do abandoned carts and product feeds the way Klaviyo or Omnisend do, and recommending it there produces churn.
Kit vs MailerLite
Kit (ConvertKit)
MailerLite
Commission
30% recurring
30% lifetime recurring
Cookie
90 days
45-day referral window
Network
Impact
Trackdesk
Threshold
$50
n/a
Audience
Creators, paid newsletters
Small business, budget-first
Same headline rate, and both keep paying. Kit's 90-day cookie is twice MailerLite's window, which matters in a category where people trial free for a long time. MailerLite converts better on price-sensitive readers; Kit converts better on creators who intend to monetise a list.
Getting approved
Apply through Impact. Approval is reasonable for creator and marketing content. Note that a lot of older material still says ConvertKit, so write for both names if you want the search traffic.
Verdict
One of the better recurring programs on this site: uncapped, on a product whose price rises with the customer's success, in a category people almost never leave. Target creators building toward paid newsletters rather than general small business, and lean on the Mailchimp migration angle.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024 and the affiliate program carried over unchanged. A lot of older content still uses the old name, so write for both if you want the search traffic.
How much does it pay?
30% recurring with no twelve-month cap, through Impact, with a $50 threshold paid monthly via PayPal or bank transfer.
Why does the recurring compound well here?
Kit bills by subscriber count, so a referred creator's invoice grows as their audience does and your 30% grows with it without any further work.
Who does not convert?
Ecommerce stores. Kit does not do abandoned carts and product feeds the way Klaviyo or Omnisend do, and recommending it there produces churn.
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