ClickFunnels pays 20% recurring to start, rising to 30% and then 40% once you're selling 40 accounts a month. It runs for the life of the customer, which makes it one of the few genuinely uncapped recurring programs in marketing software.
What you're promoting
ClickFunnels builds sales funnels: landing pages, order forms, upsells, email follow-up and membership areas in one system. It sells to course creators, coaches, ecommerce operators and agencies who want the whole funnel without stitching six tools together.
Plans run from around $97 a month upward, so 20% of a starter account is roughly $19 every month for as long as they stay. Retention is decent because migrating a live funnel is genuinely painful.
The tier ladder, and one trap
Everyone starts at 20%. Thirty percent comes with volume, and 40% requires selling 40 accounts in a month, which is a serious operation rather than a side project. Assume 20% when you model your income.
The trap is in the payout terms: the threshold is $100, and commissions under $100 expire after 120 days. If you refer one account and never build on it, that commission can quietly disappear before you reach the threshold. Either commit to volume or don't bother.
There's also a dream car incentive at 100 active members, where ClickFunnels reimburses a lease payment. Treat it as a milestone marker, not a plan.
Who converts
People already selling something online who are frustrated by their current stack. Funnel teardowns, "how I built X" case studies and comparisons against building the same thing in WordPress convert well because the reader has a concrete problem.
Beginners with nothing to sell don't convert and shouldn't. ClickFunnels at $97 a month is an expensive way to have no offer, and recommending it to that audience produces churn that costs you the recurring commission anyway.
ClickFunnels vs Kajabi for affiliates
ClickFunnels
Kajabi
Commission
20 to 40%, life of customer
100% first month on first 4, then 10 to 20%
Recurring cap
None
Ongoing but at a low rate
Entry price
Around $97/mo
Around $149/mo
Threshold
$100, expires after 120 days
$100
Kajabi front-loads and ClickFunnels compounds. Over any horizon longer than a few months, an uncapped 20% beats Kajabi's post-bounty 10 to 20%. ClickFunnels is the better long-term asset if your audience actually sticks with the product.
Getting approved
Sign up through the ClickFunnels affiliate portal. Approval is open and there's no traffic requirement, which is why the program has a reputation for attracting low-quality promotion. Being a customer helps you write credibly about it, and it shows.
Verdict
A strong uncapped recurring program undermined by an expiring commission rule that punishes casual affiliates. If you can reliably produce referrals, the lifetime 20% compounds into real income. If you can send one or two a year, your commissions may expire before you ever get paid.
What does ClickFunnels pay affiliates?
20% recurring to start, 30% with volume, and 40% once you are selling 40 accounts a month. It runs for the life of the customer with no cap.
Do ClickFunnels commissions expire?
Yes, and this catches people out. The threshold is $100 and commissions under $100 expire after 120 days, so an occasional referral can vanish before you ever get paid.
Who should I target with ClickFunnels?
People already selling something online who are frustrated with their current stack. Beginners with no offer churn quickly, which costs you the recurring commission anyway.
Is there a car incentive?
Yes, at 100 active members ClickFunnels reimburses a lease payment. Treat it as a milestone rather than a plan.
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