Canva

Canva pays around 30% per new Canva Pro subscription, roughly $30 to $36 per conversion, through Impact. It is one of the most recognisable software brands in the world, which does most of the selling for you.

What you're promoting

Canva is browser-based design for people who are not designers. Templates for social posts, presentations, documents and video, plus brand kits, background removal and an increasingly capable AI toolset. Free covers a lot; Pro unlocks the premium library, brand controls and the features teams actually need.

It has become close to default software in marketing teams, schools and small businesses, which means you are rarely explaining what it is.

The commission, and the free-tier problem

Commission applies to new Pro subscriptions. The reported figure sits around 30%, translating to roughly $30 to $36 depending on plan and region.

The structural challenge is Canva's free tier, which is genuinely excellent. A large share of your referred traffic will sign up free, be perfectly satisfied, and never upgrade. That is not a tracking failure, it is the product working as designed, and it means conversion rate here is lower than the brand recognition suggests.

The content that beats this problem names the Pro-only feature the reader needs: brand kits, background remover, resizing across formats, or the premium template library. Generic "Canva is great" content converts to free signups.

Who converts

Small business owners, social media managers, teachers and course creators producing visuals at volume. Template roundups, brand-kit tutorials and "how to design X" walkthroughs convert well because they surface a specific Pro capability in context.

Professional designers do not convert. They use Figma, Affinity or Adobe, and have opinions about Canva that no affiliate page will change.

Canva vs Looka for affiliates

Looka forces a purchase to get the file, so it converts a higher share of interested readers. Canva sends far more traffic and converts a smaller slice of it. On volume Canva usually still wins, but the free tier is the reason its conversion rate looks disappointing next to the brand's reach.

Getting approved

Apply through Impact. Approval favours sites with design, marketing, education or small business content. Canva runs region-specific programs, so check you are applying to the right one for your audience.

Verdict

Enormous reach, easy recommendation, and a conversion rate held down by an unusually good free plan. Write content that names a specific Pro feature rather than praising the product generally, target people producing visuals regularly, and treat the free signups as a cost of doing business.