Facebook is one of the biggest social media platforms and it is used a lot for marketing. Affiliate marketing is something that demands advertisers to create content in a way that people go to the product website through their affiliate link and make a purchase. There can’t be a better platform for the same other than Facebook. It allows you to write long article posts and also allows you to add links in the posts. Hence, you get what you need and now all you need to do is, create great content that can convince the followers and make them buy something from your affiliate link. Here, in this article, we will be talking about how you can plan your affiliate marketing campaign on Facebook in 2021. There are many features that you can use to reach to the relevant people and make sure that your content is read and may be shared.
How To Do Affiliate Marketing On Facebook
In 2021 Facebook has become more advanced than ever. There are a lot of features that help business in marketing and the same can help you in affiliate marketing as well. You just need to understand how to go ahead and put your content out and get people to read it. Below are some ways in which you can reach your potential customer on Facebook:
Create A Facebook Page For Your Affiliate Business
You might have a Facebook account already that you are using to promote your affiliate products but that is not enough. You need to have a Facebook page to get those business tools that can enhance your marketing campaigns. Facebook pages give your additional functionalities to reach to your customer in a better way. And, pages are well suited for business than profiles.
Join Relevant Groups To Promote Your Product
Even if you have a Facebook page, you still need to be in groups that are relevant for your affiliate business. These are great for networking, especially if you are selling something that other businesses can be interested in, Facebook groups are a great place to market. You can post your content with the link in those groups and most people get at least some leads if not conversion.
Use Livestreams To Demonstrate The Products
As the live stream is relatively a new feature on Facebook, they promote them on their own. Livestreams are great as you can communicate with your followers in real-time and solve their queries. You can also give a live demonstration of the product in the Livestream to get the attention of the viewers and let them know its benefits.
Use the Facebook Marketplace
Facebook marketplace is used by businesses to showcase their products for people who want to buy. This is specifically made to help the product-based business to increase their sales with the help of Facebook. This can help you in Affiliate marketing as well. You can list the product and put the affiliate link in the description to redirect the customer on the product page. This can increase the conversion rate by a great margin if done in a proper way.
Post Video Reviews
Video reviews are great to let the viewers to know it all about the product. People don’t watch ads but they do watch reviews and that too if they are in an unboxing video format. Use this to tell them about the good things in the product and place the affiliate link smartly in the caption so they can buy it if they like.
Use Facebook Ads
Facebook ads are really powerful. You can select the age range, the location and the interest of people who you want to show the ad. This really helps when you want performance and not just reach from the advertisement. Make sure you set your preferences right and decide the budget accordingly. Keep a 70:30 ration in while deciding the organic to inorganic ration. This will keep your budget in control and also increase the profit that you earn from the commissions.
Facebook has always been a great platform for marketing and in 2021 it has become even better. Affiliate marketing is a task that needs some extra efforts and this platform makes it easy for the advertisers to get to their prospective customers in the best way. Do a live session about your product or post stories that depict the features and benefits and get your customers attention. Facebook posts can also be searched through Google and that is why you also need to do the SEO of the Page that you have made. There are meta description and keywords that you need to fill while optimizing it. Keep trying and exploring more on Facebook, it has given a lot of affiliate marketers results that are extraordinary.